Writing

Essays & notes

Ideas in progress on technology, creative work, teams, and the kind of internet worth building.

Sep 12, 2026 · Essay

The Brand Is the System

Why the strongest identities are decision systems, not collections of finished assets.

Sep 5, 2026 · Product Note

Trust Is a Product Feature

In AI products, consent and clarity belong in the interface—not in a policy users never read.

Aug 14, 2026 · Essay

Building a Kinder Internet

Thoughts on technology, humanity, and what we choose to build next.

Jul 9, 2026 · Field Note

Content Should Teach Before It Sells

A useful publishing system lets expertise keep working after the conversation ends.

Jun 2, 2026 · Notes

Creative Work in the Age of AI

On staying human, shipping independent work, and the creative opportunity ahead.

Mar 18, 2026 · Field Notes

Small Teams, Big Possibilities

Why focused teams can do extraordinary things, and a few lessons learned along the way.